He commissioned a research into this problem and the result of the study pointed at the unavailability of hair care products that was specifically designed and suitable for the African woman as the major cause of this problem. His research led him to design hair care products that are specially made for Africans living under the African climate.
To complement for the constant moisture necessary for the African hair to grow healthy, he harnessed Natures gifts which ancestral Africans used to nourish their hair before the advent of chemicals. His design was a blend of herbal extracts like African Shea Butter, Jojoba Oil and Avocado Oil.
These natural ingredients ensured a gentle touch on the hair and scalp, helping women to overcome those problems associated with relaxer applications like scalp irritation, hair breakage and discoloration.
The brand is owned by Recare who is a leader in the research and manufacture of products that are specially designed for African skin, hair and personal style.